disciplining a child :: essays research papers

Restraining A Child Connections among youngsters and guardians are one of a kind and exceptional. Families are regularly the most joyful when guardians and youngsters have what it takes to relate and speak with one another in a positive way, when guardians feel able in helping their youngsters act fittingly, and when youngsters can communicate their feelings and carry on properly. Yet conduct issues among youngsters are exceptionally normal, and such issues may happen in day by day life in the home and in the school, with peers or with different grown-ups. My eight-year-old son’s execution at school as of late began to decay. Toward the start of the school year, he was An understudy without any issues in perusing and composing. After a couple months, he turns into a C understudy. To start with, I felt that he was unable to comprehend a specific point or exercise, however subsequent to meeting with his instructor, I discovered that he didn't pay enough consideration in the class. I and his dad talked about the issue with our child. Additionally, I disclosed to him why his instruction is significant for his future. He concurred with me and vowed to change his conduct in the study hall. In spite of that, the low evaluations proceeded. It was then I chose to utilize operant molding as a sort of learning so as to draw out a completely new reaction, with a non-physical discipline (the negative optional reinforcer)such as break and misfortune of benefits (TV viewing and computer games playing). I like to maintain a strategic distance from the utilization of physical discipline with my kid. Physical discipline for the most part happens when a parent is furious and this doesn't make a positive learning experience for a kid. Physical discipline models also, shows hitting and physical hostility, regularly making a kid need to keep away from the parent and can negatively affect a child’s confidence. The non-physical discipline worked for a brief timeframe: in any case, very soon I found that my child began to conceal his low-reviewed papers from me. I talked about the circumstance with him furthermore, revealed to him that he picked a mistaken method to maintain a strategic distance from discipline. I chose to attempt another sort of reinforcer, positive one, for example, a prize. My child was informed that in the event that he would get an A in the following two perusing and composing tests he would go to play to his preferred spot â€Å"Chuck E. Cheese’s†. He was exceptionally amped up for that and begun to react: to invest more energy perusing

Health Care Policy Essay

The objective of the Health Care Policy is to give clinical access to each American. An approach that that can guarantee a resident to buy clinical protection as per their degree of pay, the legislature will normalized and direct protection companies’ premium rates. This arrangement can be gainful for Americans that live underneath the destitution line and individuals that have previous conditions and insurance agencies won't be permitted to deny them. Be that as it may, who else would be profiting by the approach? The equitable party emphatically accept that the Affordable Care Act is planned to give social insurance to each American, and help the United States diminish the deficiency by more than $1 trillion in the following two decades alone. They accept that the approach will help forestall protection misuse, give tax reductions to private venture to help of set the expense of representative inclusion, and bring extra security, steadiness for some more ages to come. In any case, much the same as some other law or arrangement that needs to pass or be authorized, it will confront a lot of examination from the contradicting party. The Republican Party accepts that restricting government power is basic, and they dread that the Health Care arrangement is only the beginning of how they intend to assume responsibility for one’s individual rights. Republicans have consistently felt solid against having an excess of government meddling with legislative issues and citizens’ rights. They accept that the accomplishment of one individual is exclusively based ones difficult work and devotion, on the off chance that you buckled down for what you have earned that you ought to be permitted to receive the benefits that that you have picked up. Numerous Americans don't need any more tax collection, and if this bill goes into law an order assessment will be forced. This expense will influence the individuals who make more than 250k every year and need to pay a greater amount of the administration spending. In the event that we as a whole reserve the privilege to seek after bliss, freedom and the privilege to property, at that point why somebody ought to be punished for being effective, If we were all giving a similar chance. For what reason would it be advisable for someone to with absence of inspiration, awful hard working attitudes and brimming with unfortunate propensities that decide to carry on with an undesirable life feel great in permitting each other American get a punishment, so as to pay for their clinical costs? By permitting the legislature to assume responsibility for your social insurance decisions, we are permitting them to have more control of the equity framework. At that point what is the reason for the Constitution? The constitution was established on the possibility of negligible government. It was made for the individuals to have more control of the administration; they would permit government authorities to decide, in light of the fact that the individuals chose them into office to speak to the wellbeing for them. â€Å"Don’t meddle with anything in the Constitution. That must be kept up, for it is the main defend of our liberties.† Abraham Lincoln Our country has been in an industrialist framework for more than 500 years, where one can have the chance to pick up from their property. This framework has squeezed each American to bring in cash all together endure. This framework has developed throughout the decades so as to keep up a similar course that the country has developed into. It has giving every person to unreservedly exchange and benefit from the creation of merchandise, and simultaneously the legislature has guaranteed legitimate guidelines and laws are being followed to keep one from hoarding. We are allowed to settle on your own decisions in the commercial center and as a purchaser; we get the highest caliber of items at the least expensive costs we get the most noteworthy assortment of the sorts of products and ventures you can buy. Free enterprise has given the best expectations of living this world has ever observed and no other framework has ever had the option to do this. The framework may appear to be inconsistent and out of line, however it has permitted everybody to play in the even field. It perceives your entitlement to quest forever, joy, freedom and property. In a communist government, we are not giving the option to much, how might somebody find a sense of contentment, living with idea of the administration picking your advantages, it would be an unfortunate reliance. There are some acceptable advantages for associating human services, it will bring a significantly more steady protection rate, so regardless of from what social class you are originating from, and clinical access would be conceded to you. This would likewise guarantee that social insurance will never be denied to anybody; even we have a prior condition. Associating human services framework has been a compensating framework for some countries. Be that as it may, the expense of having it accompanies a cost. â€Å"A 2010 study found that 59 percent of respondents stood by over about a month for a meeting with a pro, more than twofold the U.S. figure.† National Post The nation’s â€Å"once proud† wellbeing framework is on a very basic level cracked and coming up short †particularly for defenseless gatherings, for example, youngsters, the older, native people groups and those with dysfunctional behavior. Canadian Medical Association Coming from a low pay family, I can sincerely identify with the challenges of being protected by a private human services protection and keeping up the premiums rate for a large family. I unequivocally feel that clinical access ought to be providing for each American, all together for our country to keep on succeeding in the way it has throughout the decades and keep up opportunity for all, we ought to have solid residents. Be that as it may, I don’t concur with the administration ought to be completely liable for giving human services to us. The arrangement that is being established is one way, yet the obligation likewise lies on us and we ought to have the option to accommodate ourselves and not depend in social projects. References: â€Å"Finding Quotations Was Never This Easy!† Find the Famous Quotes You Need, ThinkExist.com Quotations. N.p., n.d. Web. 05 July 2012. . Everything an American Wants to Know about Canadian Health care.† National Post. N.p., n.d. Web. 05 July 2012. . /o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[Ss]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return studymoose.com},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf(http)==0){return p}for(var e=0;e

The Forlorn Loves in James Joyces novel, Ulysses Essay -- Joyce Ulyss

The Forlorn Loves in Joyce's tale, Ulysses Greek has words for four sorts of adoration: agape, or profound love; storge, or familial love; the affection between companions, or philia; and sexual love, the natural eros. Each of the four figure in Joyce's epic Ulysses, yet all inevitably dodge the two male heroes, Stephen Dedalus and Leopold Bloom: Ulysses demonstrates at last to be an affection less work. Â â â â â â â â â â â Agape - otherworldly love, the beneficent love among coreligionists or among Man and God - appears to be certain to show up, given Ulysses' heroes' experiences and the host of Christian images that run about them. However Stephen Dedalus is torn with question in his Catholicism, and we find throughout the novel that Bloom denied his Judaism, first to change over to Protestantism with his dad and afterward, advantageously, to change over to Catholicism to wed Molly: both have tumbled from their unique confidence. Inside two passages of Ulysses' initial we see a counterfeit Mass - Introibo promotion altare Dei (p. 3) - and hear the prowling Stephen hatefully called a frightful jesuit by taunting Mulligan. Stephen is positively no beneficiary of agape here! Curiously, Simon Dedalus recognizes Mulligan as Stephen's fidus Achates (p. 73), a looking Virgil picture to set Stephen up as pius Aeneas, devout Aeneas, Virgil's saint of legitimate conduct to divi ne beings and men. Be that as it may, as we see, home-taking, ever-scoffing Mulligan is no more fidus than whoring, tanked Stephen is pius. Â â â â â â â â â â â Stephen Dedalus is a prolix speaker, a drawing in scholar and scholar, knowledgeable in clerical history, especially in the Church's initial blasphemies. However, for all his insight and relevant contentions, he shows little tendency for conviction. His contentions on ... ...9), yet that is actually what Bloom does - kiss her posterior, the most unknown and male/female part of her body. Â â â â â â â â â â â truth be told, Molly's last considerations in Ulysses just underscore the absence of eros that has burdened Bloom all through the book. She starts to bleed (this ridiculous bug of a thing (p. 642)) even as she considers attempting to restore sexual relations, and moves in her contemplations to their tryst on Howth Hill - a similar meeting Bloom has reviewed so affectionately previously. However, similar to very a large number of the cheerful events in Ulysses, this one is before, dead and gone. For sure, the book finishes in Molly's yes I said yes I will Yes. (p. 644), yet the Yes is before, just another pitiful remark on Bloom's absence of affection. Love is a relic of times gone by, dreams are debilitated fakes and cheats: agape, storge, philia, eros, the four loves, are forsaken.

College Admissions - Writing the Essay

College Admissions - Writing the EssayThe college admission letter is an important factor in one's college admissions. It needs to be composed well if it is to give the college student a fair chance of admission to a university or college.Most people are worried that they do not have time to write a good college admission letter. They worry about the cost of printing and typesetting. Also, many people assume that a college acceptance letter is too long.Writing a college admission letter may seem like a daunting task. However, with some simple tips, you can make your college admission letter easier to write and read.Write a college admissions letter based on your own talents. If you have a flair for writing, be sure to include some material from a book or magazine you have read. This will help you make your writing personal and will set you apart from others applying to the same college.Every college wants to see that their students are the best students they can find. With this in mi nd, you should write your own essays on how you can apply to the school's standards and earn a high GPA.At the same time, you should study your college entrance exam (commonly known as the GRE) carefully. What you prepare for will help you prepare your college admission letter as well.A college admission letter is one of the biggest factors in your college or university admission process. Your essay, if not well prepared, will show through in your college applications. Your college admissions counselor will review your college admissions letter and offer your essay if it was well-written.

Global Ethics for the United States - 676 Words

The United States of America What is are EXPORT AND IMPORT trades for this country (or a number of trades)? More than two-thirds of the United States’ exports are material goods. The other third is made up of capital goods (used to produce other other goods for a company). Some of these exported products include crude oil, kerosene, propane, pharmaceuticals, cell phones, gem diamonds, automobiles and food, feeds and beverages. Majority of these exports go to countries like Canada (19%), Mexico (14%), China (7%) and Japan (4.5%). - Figures estimates as of 2012. (EIA, 2014) (Wikipedia, 2014) The biggest import for the U.S is industrial machinery and equipment, of which nearly half is crude oil. In addition to this are imports of fuel oil ($46 billion), petroleum products ($50 billion) and natural gas ($9 billion). Other large industrial imports are iron and steel products ($30 billion), chemicals ($25 billion), fertilizers ($16 billion). There are also many other miscellaneous imports. The United States imports more than it exports, and this creates a trade deficit of five hundred and forty billion dollars. Even though America exports billions of dollars in oil, consumer goods and automotive products, it imports more even more. (About.com, 2013) At what age is a person expected to work in this country? The minimum working age in the U.S varies depending on the age of the individual in correlation with the job and skills involved. As a general rule the Fair Labor StandardsShow MoreRelatedCritique Nigel Dowers Perspective Of Ethical Development And Globalization1722 Words   |  7 Pagesnatural resources, especially trees, is one contributor to climate change and global warming. In this paper, I will critique Nigel Dower’s perspective of ethical development and globalization through the lens of John Broome’s Climate Matters: Ethics in a Warming World. In this paper, I will critique Nigel Dower’s perspective of ethical development and globalization through the lens of John Broome’s Climate Matters: Ethics in a Warming World and argue that one cannot consider globalization without climateRead MoreCorporate Social Responsibility of Levi Strauss1039 Words   |  4 PagesIt is the nature of business to expand its business and increase sales. What is ethical? In my opinion ethics are defined by what is right. Some ethics are defined by law but many must come from within the person or business. One must realize that sometimes what might be considered unethical by law or ethical by law might need to be revisited and thought about if the law or lack of it produces unethical outcomes. In doing business so many times an organization must think globally. This mightRead MoreEssay on Uop Ethics/316 Week 5 Cross Cultural Perspectives1340 Words   |  6 Pages21, 2012 Cross Cultural Perspectives Ethics are the product of a society’s culture so it is natural there will be different responses to similar ethical scenarios. Beekum, Stedam, and Yamamura (2003) suggest these differing conclusions will lead to conflict where one side perceives the outcome is ethical whereas the other does not. Another possible outcome is that one side may not even see a decision even being morally significant. Global organizations have the additional challenge whenRead MoreEnvironmental Factors1188 Words   |  5 Pagescultural, demographic, economic, political, regulatory, and technological environment that affect the survival, operations, and growth of an organization. A global organization such as McDonalds has to take into consideration these environmental factors to continue to grow outside the borders of the United States. This paper will analyze global economic interdependence, the effect of trade practices and agreements, the influence of cultural differences, the effect of political systems, and the influenceRead MoreGlobal Problem Solving And Morals Cross1023 Words   |  5 Pages Global Community Discovery JaQuita J. Jackson Ohio Christian University Global Community Discovery Global problem-solving and morals cross in various ways. Clearly, the way in which issues, for example, environmental change, asset consumption, vicious passing, savage disparities in life chances, and dangers to biodiversity are drawn nearer and considered, not to mention determined, epitomize muultiple and significant moral issues. At the most fundamental level, the impression of the presenceRead MoreDrivers of Globalization1075 Words   |  5 PagesGlobalization In today’s growth of technology companies can be based in one country and operate business on the other side of the world. Becoming a global organization has helped economies that would otherwise struggle. Instead of only being able to reach thousands of consumers an organization is now able to reach millions. An organization usually seeks to go global to increase revenue. Whether it is a small organization looking to build profits or a large publically traded organization looking to buildRead MoreWal-Marts Values1574 Words   |  7 PagesExploring the World Wide Web -Go to Wal-Mart’s web site www.walmart.com and read the information there about the company’s stance on the ethics of Global Outsourcing and the treatment of workers in countries abroad. Then search the Web for some recent stories about Wal-Mart’s global purchasing practices and reports on the enforcement of its code of conduct. I. â€Å"Brief† Summary of the exercise Wal-Mart was founded back in 1962 by Sam Walton who instilled values and the three basic beliefs thatRead MoreEssay about Ethics in International Business1657 Words   |  7 Pagesï » ¿ Ethics in International Business Abstract International business ethics challenges the corporate world to deal with questions of what to do in situations where ethical standards come into conflict as a result of the different cultural practices in the nation. Since, there is this dilemma that has progressively troubled the large multinational corporations, international business ethics has arisen to help address these adhesive subject matters. There are several international businessRead MoreSweatshops : Positive Deviancy And Global Labour Practices And The Ethical And Economic Case Against Sweatshop Labor1675 Words   |  7 PagesBeyond Sweatshops: Positive Deviancy and Global Labour Practices and The Ethical and Economic Case Against Sweatshop Labor: A Critical Assessment. The former was authored in July 2005 by Denis Arnold and Laura Hartman. The latter was written in September 2011 by Benjamin Powell and Matt Zwolinski. The authors of both works are undeniably qualified and are experts in their respective fields. The credibility of both Beyond Sweatshops: Positive Deviancy and Global Labour Practices and The Ethical andRead MoreEthical Principles Of The Word Ethics1464 Words   |  6 PagesThe Cambridge Dictionary of Philosophy states that the word ethics is commonly used interchangeably with morality ... and sometimes it is used more narrowly to mean the moral principles of a particular tradition, group or individual (Deigh, 1995). Since we were kids and we began to realize what was around us, our parents and grandparents have taught us the basic knowledge of what is good and what is bad. It is indeed an inherent characteristic of all human being and grows from our desires to

Ozymandias Analysis free essay sample

‘Ozymandias’ is a poem written by famed romantic era poet Percy Bysshe Shelley. As a poet, Shelley’s works were never truly recognized during his lifetime due to the extreme discomfort the generation had with his political radicalism, or his revolutionary ideology. It was only after his death that his works were further examined for the masterpieces they are and the way Shelley thought about revolutionary movements was finally revealed. The Romantic Era in England was a reaction to the stuffy, undemocratic, narrow-minded Enlightenment Era of the 1700s. Towards the end of the 1700s, people began to question the belief that their century was a ‘perfect era’ (as those intellectuals of the time called it) and the Romantic Era grew out of this backlash. Pioneers of the Romantic period, like Shelley, wanted to break away from the conventions of the Age of Enlightenment and make way for individuality and experimentation, an imperative ideology of the Romantic Era. We will write a custom essay sample on Ozymandias Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Shelley magnified the importance and beauty of nature and love. This was mainly because of the industrial revolution, which had shifted life from the peaceful, serene countryside towards the chaotic cities, transforming mans natural order. Nature was not only appreciated for its visual beauty, but also revered for its ability to help the urban man find his true identity. While the poetry of the time is typified by lyrical ballads reflecting nature and beauty, revolutionary ideas are an underlying theme. Ozymandias is an ode published by Shelley in 1818 and is considered Shelley’s most famous short poem, as well as the most anthologized. The form of the poem happens to be a sonnet, however the rhyming system is very complicated and therefore creates an intricate and unique read compared to most other sonnets rhymed I the traditional fashion. His beautiful imagery puts an image of a decayed or otherwise collapsed statue in the mind of the reader. Vast and trunkless legs† depicts huge stone legs without the upper body attached, just the legs standing on the podium. â€Å"Half sunk, a shatterd visage lie† tells of the head of the statue, laying half sunk into the sands of the desert and further â€Å"wrinkled lip and sneer of cold command† describes the expression on this immense fallen head. He uses the expression of the statue to explain the characteristics of the ruler the statue is depicting, and by any means describes a ruthless and powerful ruler. On a more emotional or deeper level he says; â€Å"Tell that its sculptor well those passions read Which yet survive, stamped on lifeless things, The hand that mocked them and the heart that fed. † This means that the characteristics of the man portrayed on the statue (ruthless and cold command) survive to Shelley’s day, during the revolution. He shows that these cold and mean characteristics belong to the ruler through the script on the pedestal; â€Å"My name is Ozymandias, king of Kings: Looks on my works, ye Mighty, and despair! This basically means that anyone that looks at this powerful statue should despair and praise their ruler, ‘Ozymandias’, the kings of kings. It just so happens, Ozymandias is about Ramses II, the Egyptian pharaoh who also went by the name Ozymandias. Or more specifically, its about the ruins of a statue of this great king. In this sense, Shelley knows that the tyrannical and cruel passions of Ozymandias live on in others around in his day, or more specifically in the Romantic Era. Therefore, the true message is an ironic one, that is, that nothing remains. All that is left of Ramses supposed great empire is a decaying and shattered statue. The engraving on the pedestal no longer applies, because his works are vanished and destroyed, he is no longer the â€Å"King of Kings†. I truly believe this sonnet was meant to be served as a warning to the rich and powerful rulers in the Romantic Era, those driven by the riches of the Industrial Era and those oppressors in the French Revolution. The message is clear to me, one who rules with the traits of cold command and oppression like Ozymandias will never be liable to a great and thriving kingdom, and it will fall from under them, as it did to Ozymandias. For even as great and powerful these tyrants say they are there rule will not last, they will be abandoned just like the statue was by the kingdom that surrounded it; â€Å"Of that colossal wreck, boundless and bare The lone and level sands stretch far away. †

Vitamin Water free essay sample

In the early 1990’s, when Manhattan was hit by water contamination, Bikoff set out to buy bottled water and found that except for the brand name, there was very little difference between the different brands of bottled water sold. Bikoff was looking for additional nutritional value rather than plain water. Finding none, he started conducting an in-depth study about different companies making bottled water. He found that he could use vapor distillation to create an alternative to bottled water. Bottled water was generally procured from springs and contained some dissolved minerals, which could be removed using vapor distillation. Bikoff then came up with the idea of starting a company that could offer a healthy alternative to soft drinks and plain water. He decided to name the company Glaceau; a combination of the words glace (ice) and eau (water) which signifies clean water. Bikoff started the venture in the year 1996, from his father’s office in Queens, New York. We will write a custom essay sample on Vitamin Water or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He worked with RD professionals to develop the company’s first product Glaceau Smartwater, which was sourced from glacial aquifers in Connecticut, vapor distilled, and supplemented with electrolytes. With his previous expertise on packaging, he asked his team to design a 20 ounce bottle instead of the conventional 16 ounce bottle. Another unique aspect of the bottle was its sport cap. With the popularity if the packaging, several beverage manufacturers started using caps on the bottles. Bikoff then got the bottle redesigned and the bottle was made available in half liter, one liter, and one and a half liter sizes. The next product was Fruitwater, introduced in 1999. This was Smartwater with the added flavor of fruits and it was sugar free. Fruitwater was the first non0carbonated water with a fruit flavor. The water was subjected to pasteurization due to which it had a long life though no preservatives were added. Fruitwater was available in several flavors including watermelon, mint, pineapple, and guava. It was in the year 2000 that Bikoff realized the potential of water enhanced with vitamins. What sparked the realization was a tiring yoga session after which he had a drink of water along with a Vitamin C wafer. The water-Vitamin combination proved extremely refreshing and planted the idea of water enhanced with Vitamins in his mind. To devise the formula for water with vitamins, he started working on the product along with a team comprising a dietician, a microbiologist, and a food scientist. Bikoff felt that the name should reflect the fact that the product was not merely water but water with additional vitamins and nutrients. It was not long before he realized that he was creating a new category of product known as enhanced water. It’s is defined as a category based on delivering value-added nutritional benefits in a hydrating beverage, so that people can drink more water with more usage occasions. Once the products were ready, the challenge was to get shelf space from vendors. These were problems in distributing this product through major retailers, as they were not willing to give expensive shelf space for new products. There were several small retailers who were ready to try out new products. These retailers were highly impressed by the fact that Bikoff was delivering and promoting the products himself and it was they who gave him a chance. By initially targeting smaller stores, the company built up demand. The product’s unusual appearance and unconventional packaging attracted the customers. Initially companies like Pepsi and Coca-Cola dismissed the Glaceau product as a passing fad, but with the product gaining popularity and outselling their products like Dasani and Aquafina they were forced to take notice. In 2002, Coca-Cola introduced fortified water, Dasani Nutriwater, and Pepsi came up with Aquafina Essentials. However, neither of the two did well in the market and both products were later discontinued. By 2005, Glaceau’s products were being sold in all the 50 states in the US. The sales had grown 80 percent from January 2004 to January 2005. As of 2005, the company was selling around two million bottles per day, with VitaminWater accounting for 75 percent of total sales. Furthermore, in 2006 PepsiCo Inc. announced that it had agreed to change the packaging label, and cap of its SoBe Life Water, after the settlement with Energy Brands Inc, maker of Glaceau’s range of enhanced water products. In April 2006, Energy Brands Inc. ad filed a lawsuit against Pepsi, alleging that SoBe Life Water’s packaging label, and cap were similar to those if Glaceau’s VitaminWater and that Pepsi intended to confuse the consumers with its new packaging. Pepsi had resorted to trade dress infringement and dilution and its label and bottle resembled that of VitaminWater. It was also alleged that Pepsi had launched SoBe Life Water after it failed to acquire Energy Brand in early 2006. The lawsuit and its subsequent settlement indicated the growing insecurity of the soft drinks majors, which were facing threat from companies promoting healthy alternatives to soft drinks. Energy Brands, the parent company of Glaceau, was one such company, which advocated healthy living through low-calorie, low-sugar drinks, and non-carbonated water with additional nutritional supplements. Glaceau’s line of enhanced water products comprised VitaminWater, Smartwater, and Fruitwater. Energy Brands was credited with created a new category of drinks popularly known as â€Å"enhanced water products. † Inventory Research Identify all brand elements for product and services The main brand elements are brand names, URLs, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage. Affiliated brand names: Glaceau =gt; Coca-Cola =gt; VitaminWater URLs: http://www. vitaminwater. com/, http://www. coca-cola. com/, www. drinkbetterwater. com Logos: VitaminWater is considered to have a strong word mark; no accompanying logo aside from the name. The word â€Å"Vitamin† is in bold letters whereas the word â€Å"water† is in normal font. Spokespeople: 50 cent, Kelly Clarkson, Shaquille O’Neal, Tracy McGrady, Brian Urlacher, David Ortiz, Kasey Kahne, Donovan McNabb, Ladainian Tomlinson, David Wright, Gilbert Arenas, and Allen Iverson. Slogan: â€Å"it works† is the slogan shown on the label of the product. Each spokesperson has their personalized slogan that essentially sets them apart from one another. For example: Shaquille O’Neal has a slogan which is â€Å"diesel power† whereas Allen Iverson’s is â€Å"the answer’s answer. † Packages: The packaging contains bright colors to enhance the Vitamin Water logo. The colors used on the bottles compliment the various colors of the liquids themselves. Flavors: Vitamin Water comes in fifteen different flavors and varieties. Each product contains a different combination of vitamins and minerals, which the company claims are beneficial for things like energy, balance, endurance, and focus. Flavors include Dragon fruit, Tropical Citrus, Fruit Punch, Lemonade, Kiwi-Strawberry, Orange-Orange, Grape, Raspberry-Apple, Green Tea, Peach-Mango, Lemon Tea, Cran-Grapefruit, Jackfruit-Guava, Lemon-Lime, Acai-Blueberry-Pomegranate. VitaminWater Mind Map Trendy The brand, Vitamin water is perceived as a trendy drink. The product it known for its wide mouth, bright color-coded labeling and vibrant designs. The Vitamin water site also takes the branding to the next level by bundling each flavor with its own expressive animated image. Healthy According to the nutrition facts on the bottle, the product contains 98% water and 2% sugar. The extremely small amount of sugars is added through the natural fruit juices that are included in the ingredients to increase flavor. The product also markets the high amounts of electrolytes used to purify its water. Entertainment The company Coca-Cola was able to continue marketing the product through the use of celebrity tie-ins that allowed the customers to personalize each flavor by associating a celebrity with a flavor. The technique exemplified brilliant brand marketing. High Quality In the market, this product is considered to be a luxury item. Energy Brands is the parent company of Glaceau water products, which sells water under the labels VitaminWater and SmartWater. The use of bright vibrant colors is one of the marketing tools used by the brand in order to reflect the refreshing quality of the product. 50 cent rapper The grape flavor Formula 50 vitamin water is 50 cent’s custom-made flavor with 50% of his daily choice of vitamins; therefore is specialized for those 50 cent fans. The grape-flavored drinks label reads, inspired by todays most talked about artist, hottest record producer, and soon-to-be movie star, this not-so-hypnotic tonic contains 50 percent of many of the important vitamins that you need every day. Variety 50 cent is currently promoting the upcoming increase in the variety of flavors from 15 to 50. The product line already includes flavors such as Power C, Energy- Tropical, Revive, Multi V, Focus, Essential, Formula 50, Defense, Rescue, Endurance, Vital-T, Balance, B-Relaxed, and Charge. Innovative The vitamin water bottles are especially designed in mind to fit-in-your-hand with ease. Each flavor offers a different taste experience for the new generation of bottled water lovers. Coca-Cola is known for its innovative platforms and by adding this new product to its line enables the company to capitalize on recent health and wellness trends. Coca-Cola With Coca-Cola’s recent purchase of Glaceau, the company obtains additional credibility, potential customers, and an enlarged distribution channel through its new affiliation with the Coca-Cola brand. Through the use of these elements where is the brand positioned? Through the use of these elements the brand is positioned as trendy, innovative and entertaining mainly due to its unique graphics and imagery. Furthermore, when visiting the VitaminWater site it supports the company’s brand positioning; revealing a rather smart site, which opens on colorful splash pages. The site is based on Flash technology; it enhances the brand with a multicolored organ producing different tunes when the mouse passes over VitaminWater bottles. The sites branding is perfectly aligned with Glaceaus brand positioning. It has the same look, same attitude, and same voice. Similar to label packaging, the text is full of confidence. VitaminWater states that â€Å"one sip, swing or gulp may result in boycott of other beverages. † Color use is bright and vibrant, reflecting the refreshing quality of the product. The label maker is a cool feature, which again nicely reinforces the brand and allows VitaminWater to both collect information about its visitors and plumb for free ideas. Visitors can take a shot at making their own label of a vitamin drink complete with attitude, colors and minerals. To view your label, you have to supply an email address, giving the brand managers access to a mailing list of interested consumers. Glaceau provides an excellent example of website development aligned with its brand positioning. Rather than being a display of technological know-how, the Flash technology is deployed here to enhance the website and further promote the brand as trendy, innovative and entertaining. Exploratory Hierarchy of the Brand Survey Results (See Appendix) We developed a ten question survey in which we disseminated through email to our peers to assess the strength of Vitamin Water as a brand. We paid particular attention to the consumers’ knowledge of specific brand attributes such as the spokesman and number of flavors. The survey was limited to 10 questions to ensure participation and valid responses. There were 40 respondents to our survey, and there were only 3 questions in which all 40 participants did not answer. Even so, for those 3 questions we still had 39 people respond. This means there was a response to 99% of the questions asked. We purposely did not ask demographic information since we only gave the survey to our peers. Although this may appear to have skewed our results, we felt that since our peers are in the target population for Vitamin Water’s core marketing efforts, our conclusions are valid. Additionally, we did not generalize any of our conclusions for the total population. Question Analysis 1. 60% of respondents are very familiar with Vitamin Water. Only Gatorade had a higher number of respondents who said they were very familiar with the drink at 85%. Aquafina also had 60%, or 24 respondents say that they very familiar with the drink. However, Aquafina had a higher rating average than Vitamin Water meaning that overall more people are familiar with the brand. Still, Vitamin Water is doing fairly well in the category considering that no one said they had never heard the drink before. 2. When asked to rate Vitamin Water based on knowledge and what they’ve heard about the brand, most respondents gave the drink an excellent rating. In other words they rated the brand a 4 out of 5, second only to Gatorade. Again, no respondents gave the brand a poor rating, and only 2 didn’t know enough about the brand to give it a rating at all. . Many of the respondents thought that Vitamin Water was the newest drink in the category, which was wrong. Sobe Life Water is the newest drink, but this lets us know that Vitamin Water is doing a good job of keeping its brand in the mind of consumers rather than letting a new drink capture some of its market share. 4. While most people did choose â€Å"enhanced water â€Å"whe n asked what category to place Vitamin Water, we feel that enough people answered other choices to conclude that generally there isn’t a strong association between the two. Considering the other answer choices on this question, many respondents may have chosen enhanced water through the process of elimination. As the brand inventory showed, people associate the drink with multiple categories because of the many different types of branding. 5. No one was able to recall that Brian Urlacher is a spokes person for the brand. This may mean that Vitamin Water is paying him for no reason, or it could mean that he is just not the person to reach the target population for survey respondents. On the other hand, Kelly Clarkson wouldn’t be considered the best fit for a spokesman to reach our target population either, but a number of respondents recognized her as a celebrity endorser of the brand. Clearly 50 cent is the most recognizable spokesman for the brand. There is an overload of celebrities in the industry endorsing so many different products that people get lost. If people are associating the wrong person with your brand it might affect your image. This is where Vitamin Water runs into a problem. Having too many spokes people for your brand confuses consumers and they don’t get a true image association. . Most respondents knew that Coca Cola was the parent company of Vitamin Water. This is most likely due to the highly publicized sale. This publicity was very good because it increased awareness of the brand. Since Coke is such a strong brand, it is very beneficial for Vitamin Water to associate its self with the brand and company. 7. Most respondents co rrectly identified Vitamin Water’s distinctive characteristic: each flavor has a different set of vitamins. However, just as in question 4, we feel that many respondents may have chosen the correct answer through the process of elimination. A quarter of the respondents identified incorrect characteristics with the brand. We believe that this is a sign that the company isn’t effectively distinguishing themselves from their competitors when it comes to brand attributes. 8. 67. 5% of respondents have tasted Vitamin Water before. 25 of the 40 respondents gave comments about what they thought about the drink. Most of the comments were favorable, and there was only one very negative comment about the taste. Many consumers said that they thought the drink was â€Å"Ok. † 9. People don’t know that there are 15 flavors of Vitamin Water offered. Only 3 respondents (7. 7%) knew that there are 15 flavors. Although we did not get to ask the question, chances are that most respondents haven’t visited the brand website because all 15 flavors are vividly displayed. The problem is that no one sells all 15 flavors (as discussed in the brand inventory). This is a differentiating characteristic of the brand and consumers don’t know about it. If variety is what sets you apart and people don’t have access to it, it doesn’t help the brand. 10. The last question tells us that most of the respondents have purchased Vitamin Water before, which is very good. We would have liked to get into brand loyalty and find out who purchased Vitamin Water a second or third time. There were some people who have tasted the brand but haven’t purchased it yet. This could be due to price or just due to the fact that they didn’t like the taste. Gap Analysis While the brand seems to be doing pretty well, we have determined that there are some gaps in the company’s message which will affect Vitamin Water’s image in the future. The main hindrance we see with the brand is its consistency. It’s very difficult to tell what type of image the brand wants to have because they use so many different spokes people in commercials and advertisements. Consumers aren’t getting a consistent message about the image of the brand because they are seeing everyone from athletes, to actors, to singers. For the first couple of years after a new product release it’s important not to confuse consumers. For instance, now we see well known actors in Hanes underwear commercials, but in the past it was just Michael Jordan. Another reason consistency is such an issue with Vitamin Water is because consumers don’t know exactly what type of drink it is. When Vitamin Water hit the market it made its own category, â€Å"enhanced water. † Most consumers don’t even know what enhanced water is. This is where associations can be very useful. Some of Vitamin Water’s top competitors such as Crystal Light, Gatorade, and Crystal Light are very particular about the type of people that are associated with their brands and making sure that there are consistent associations. Crystal Light. Gatorade is has defined its self as a sports drink. The company understands that people may drink Gatorade at other times, but that is their niche so they only feature athletes in their commercials. Red Bull doesn’t use athletes from main stream sports such as basketball, football, and baseball because they pay particular attention to the brand image they portray through the use of extreme sports and activities deeply rooted in culture. Branding Strategy Vitamin Water has tried to market its self as a â€Å"Lifestyle† drink. This has worked thus far because the drink is new and there’s not a lot of competition. The â€Å"Lifestyle† category may work in other product categories such as clothes and shoes where there is such a thin line between categories. For instance, plenty of people by athletic apparel and wear them as every day clothing. However, in the beverage industry it’s necessary for a brand to distinguish its self by selecting a more specific segment of the market. Recommendation and Implementation We recommend that Coca Cola pick a specific market for Vitamin Water and concentrate its marketing efforts toward that category. This will help them to obtain a consistent message in their marketing strategy and advertisement. The most logical options for further segmentation in the beverage category for Vitamin Water are health, sports, and energy. Health- The name of the drink does imply that it’s healthy, but we don’t recommend that Vitamin Water take that association any farther. Being healthy isn’t one of the most important factors in choosing a drink for Vitamin Water’s target market. Young, hip individuals are more concerned with the way a drink tastes and added benefits. Sports- The only drawback we see with having Vitamin Water in the sports drink category is that there are so many competitors is that specific market segment. Energy- We recommend that Vitamin Water develop its marketing and branding strategy as an energy drink. Vitamin Water contains ingredients such as vapor distilled, deionized water, taurine and crystalline fructose, all ingredients that are seen in other energy drinks. Coca-cola should focus on establishing the drink as an energy beverage opposed to being a health drink. Advertising its flavor as energy enhancing beverages will fit more closely with its endorsers and the â€Å"Lifestyle† branding. Rappers and singers do need energy to perform, so Vitamin Water using 50 Cent and Kelly Clarkson as spokes people makes sense. While athletes also need energy, we recommend that Vitamin Water cease its contracts with athletes such as Brian Urlacher and Peyton Manning. These associations may confuse consumers into thinking that Vitamin Water is a sports drink. Other recommendations for Vitamin Water include cutting back on the number of flavor options it offers and the number of people that they use as endorsers of the brand. The company should implement new flavors slowly.